VH1 | America’s Next Top Model S24
Social Media Campaign
Role
Lead designer
Brief
Create a 360 campaign and design refresh for Season 24 that emphasizes Tyra Banks is back and ready to find America’s Next Top model.
Contestant Color Code
Color system I created as a guidelines for all pre-premiere content. I was able to custom pick the colors for each contestant to create a fun, dramatic, and fashion forward palette.
Campaign Launch
In-Season Social Content
GIPHY Sticker Challenge
Designed the background template for the Instagram story GIPHY challenge that prompted users to answer each prompt using an ANTM custom GIPHY sticker. I also collaborated with the art director and animator to design the suite of GIPHY stickers that were used throughout the activation.
Winner Q&A Instagram Story
Worked closely with the strategy team to develop questions for the interview, and was the only person from the creative production team on site for filming. Responsibilities included setting up iPhone rig, connecting audio mic, directing talent, camera operator, and collaborating with the animator to edit the final video.
Credits
Creative Director: Robert Lester
Art Director: Lindsey Cirmotich
Lead Designer: Natalie Guillou
Animator: Lizzi Stuart