VH1 | America’s Next Top Model S24

Social Media Campaign

 

Role

Lead designer

Brief

Create a 360 campaign and design refresh for Season 24 that emphasizes Tyra Banks is back and ready to find America’s Next Top model.

 
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Contestant Color Code

Color system I created as a guidelines for all pre-premiere content. I was able to custom pick the colors for each contestant to create a fun, dramatic, and fashion forward palette.

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Campaign Launch

 

In-Season Social Content

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GIPHY Sticker Challenge

Designed the background template for the Instagram story GIPHY challenge that prompted users to answer each prompt using an ANTM custom GIPHY sticker. I also collaborated with the art director and animator to design the suite of GIPHY stickers that were used throughout the activation.

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Winner Q&A Instagram Story

Worked closely with the strategy team to develop questions for the interview, and was the only person from the creative production team on site for filming. Responsibilities included setting up iPhone rig, connecting audio mic, directing talent, camera operator, and collaborating with the animator to edit the final video.

 

Credits

Creative Director: Robert Lester
Art Director: Lindsey Cirmotich
Lead Designer: Natalie Guillou
Animator: Lizzi Stuart