Committed to Us
Brand Identity & Social Media Toolkit
Role
Creative direction, design
Brief
Develop a visual identity for a podcasting couple that stems from a collection of meaningful flowers, and create a design system that can be used across social media.
Logo Process
Moodboard & Concept
The inspiration for this rebrand stems from flowers Ced & Charlotte saved as keepsakes during their relationship. Each flower was gifted from Ced to Charlotte during a major milestone (dating, engagement, and marriage). In addition to tying the flowers into the logo, the brand's clean lines, shapes, and graphic type also pull inspiration from the flowers.
Color & Typography
Each color combination directly correlates to a season of relationship, whether that be dating, engaged, or married. Inspired by the real flowers used in the logo, this color palette represents fresh beginnings and deep growth.
