Committed to Us
Postcast Hosts
Branding
Role
Design, Creative Direction
Brief
Design a logo and visual identity for a podcasting couple that stems from a collection of meaningful flowers, and create a design system that can be used across social media.
Process
This rebrand draws inspiration from flowers Ced gifted Charlotte during key milestones in their relationship—dating, engagement, and marriage. These meaningful blooms are reflected in the logo, complemented by clean lines, shapes, and graphic typography inspired by their forms.
Dating
Engagement
Marriage
Logo
I collaborated with an illustrator to create the flower outlines, that I took and digitally painted to include texture and depth. The final logo resulted in a bold emblem that Ced felt proud of and represented his podcast now and in the future.
Social Design System
