James Charles | Instant Influencer S1
Social Media Campaign
Role
Art direction, design, video editing
Brief
Develop a 360 social campaign that drives awareness around this new series and taps into the conversation among the YouTube beauty community. Design a cohesive social brand identity for the original series that can be executed across all social content and given to talent to share on their channels.
Moodboard
Our creative approach for this campaign pulled inspiration from the fashion and beauty world, leaning into textures, bold saturated colors, and editorial layouts.
Design System
Color & Typography
Bold meets beauty, with vibrant colors and fashion forward layouts. Incorporated the key art rainbow gradient for accent and emphasis when appropriate.
Weekly Countdowns
Finale Instagram Carousel
Animated Quote Cards
Look Book Instagram Stories
Credits
Art Director: Natalie Guillou
Animator: Sammi Arman
Designer: Natalie Guillou and Paige Ehlers
Video Editors: Natalie Guillou and Jake Dressing