James Charles | Instant Influencer S1

Social Media Campaign

 

Role

Art direction, design, video editing

Brief

Develop a 360 social campaign that drives awareness around this new series and taps into the conversation among the YouTube beauty community. Design a cohesive social brand identity for the original series that can be executed across all social content and given to talent to share on their channels.

 
YT_InstantInfluencer_Contestants_1x1_Ashley.jpg
countdown.gif
 

Moodboard

Our creative approach for this campaign pulled inspiration from the fashion and beauty world, leaning into textures, bold saturated colors, and editorial layouts.

 
 

Design System

YT_InstantInfluencer_Contestants_1x1.jpg
YT_InstantInfluencer_Contestants_1x1_wireframe.png
 

Color & Typography

Bold meets beauty, with vibrant colors and fashion forward layouts. Incorporated the key art rainbow gradient for accent and emphasis when appropriate.

colors.gif
 

Weekly Countdowns

 

Finale Instagram Carousel

 

Animated Quote Cards

 

Look Book Instagram Stories

 

Credits

Art Director: Natalie Guillou
Animator: Sammi Arman
Designer: Natalie Guillou and Paige Ehlers
Video Editors: Natalie Guillou and Jake Dressing