Fitness+
Apple
Social Rebrand
Role
Art Direction, Design, Content Strategy
Brief
Create a new social strategy centered on community-first content and re-define the design guidelines to develop a social-first tool-kit.
Trainer First Content
Concept and execute social shoots featuring trainers, capturing dynamic, authentic moments that showcase their expertise, personality, and connection with the Fitness+ community.
Custom Shoots
Art directed and executed custom shoot campaigns around tentpole brand moments.
New Feature Moments
Highlight new features and updates on the platform in a social first way.