The Morning Show Season 2
Apple TV+
Social Campaign
Role
Art Direction, Design, Content Strategy
Brief
Create a multidimensional social campaign to grow and engage the Season 1 audience with original social franchises, activations, and a tone as human and layered as the characters.
+66%
Reach
+62K
New followers
+68%
Comments
Evolved Look & Feel
Our creative immersed fans in the heart of the drama, using the voices of the newsroom’s ultimate insiders—the women reporters. We launched a full creative refresh, taking an editorial approach through the reporters' lens with bold color, striking typography, and talent-focused imagery to capture attention and bring fans closer to the story.
Social Stunt: Premiere Q&A
This Q&A with Jennifer Aniston and Reese Witherspoon on @themorningshow set the record for the most comments on both Instagram and Twitter, beating the previous high mark by 7x and contributed to a spike in follower growth that surpassed that of premiere week.
49% increase in Instagram engagement
5% increase in Twitter engagement
Custom Hashflag
Worked with our designer to create a custom hashflag inspired by The Morning Show reporters microphone.