The Morning Show Season 2
Apple TV+
Social Campaign

Role

Art Direction, Design, Content Strategy

Brief

Create a multidimensional social campaign to grow and engage the Season 1 audience with original social franchises, activations, and a tone as human and layered as the characters.

+66%

Reach

+62K

New followers

+68%

Comments

Evolved Look & Feel

Our creative immersed fans in the heart of the drama, using the voices of the newsroom’s ultimate insiders—the women reporters. We launched a full creative refresh, taking an editorial approach through the reporters' lens with bold color, striking typography, and talent-focused imagery to capture attention and bring fans closer to the story.

Launch & Finale Spreads

Lead creative ideation along with my copywriter partner, and directed the design for both launch and finale pieces that dive deeper into the story.

Cover Design: I Love Dust Agency
Experience the full carousel HERE

Cover Design: Barbara Gibson
Experience the full carousel HERE

Social Stunt: Premiere Q&A

This Q&A with Jennifer Aniston and Reese Witherspoon on @themorningshow set the record for the most comments on both Instagram and Twitter, beating the previous high mark by 7x and contributed to a spike in follower growth that surpassed that of premiere week.

49% increase in Instagram engagement
5% increase in Twitter engagement

Custom Hashflag

Worked with our designer to create a custom hashflag inspired by The Morning Show reporters microphone.

Credits

Media Arts Lab
Jamie Ksieski & Helena Skonieczny
Natalie Guillou
Zoe Greenblatt

Agency
Creative Director
Senior Art Director
Senior Copywriter

Next Project

America’s Next Top Model