Billie Eilish: The World’s a Little Blurry
Apple TV+
Social Campaign

Role

Art Direction, Design, Content Strategy

Brief

Launch the Billie Eilish documentary film in a fresh, innovative way that lives up to her creativity and authenticity.

210

Posts

48.6M

Engagements

34.8M

Total views

1M+

Link clicks

Launch: Apple TV Twitter Take-over

Developed and executed the strategy that transformed Apple TV's Twitter into 'Billie fan account' for the premiere of her documentary, creating an immersive, fan-focused experience.

Billie Eilish Social

Art directed and executed custom shoot campaigns around tentpole brand moments.

Credits

Media Arts Lab
Dafna Garber
Natalie Guillou
Zoe Greenblatt

Agency
Creative Director
Senior Art Director
Senior Copywriter