Billie Eilish: The World’s a Little Blurry
Apple TV+
Social Campaign
Role
Art Direction, Design, Content Strategy
Brief
Launch the Billie Eilish documentary film in a fresh, innovative way that lives up to her creativity and authenticity.
210
Posts
48.6M
Engagements
34.8M
Total views
1M+
Link clicks
Launch: Apple TV Twitter Take-over
Developed and executed the strategy that transformed Apple TV's Twitter into 'Billie fan account' for the premiere of her documentary, creating an immersive, fan-focused experience.
Billie Eilish Social
Art directed and executed custom shoot campaigns around tentpole brand moments.