Selena Gomez: My Mind & Me
Apple TV+
Social Campaign
Role
Art Direction, Design, Content Strategy
Brief
Craft a social marketing campaign for the film that turns the internet into a love letter, and gives fans a new way to engage and share content with Selena.
Launch Creative: What Makes Us Human
Leaning into the vulnerability of Selena Gomez: My Mind & Me, our premiere spread visually stripped back the layers of Selena and revealed the intimate parts of herself with overlayed dialogue that were journal entries she read out loud for the film.
Social Stunt: Lyric Scavenger Hunt
Ahead of the trailer to spark fan speculation and excitement, we posted a cryptic lyric hunt on Twitter with Selena kicking it off from her account, followed by @AppleTVPlus, @AppleMusic and select Selenator fan accounts.
Custom Hashflag
Worked with our designer to create a custom hashflag that embodied Selena’s iconic and recognizable look.
