Shot on iPhone X Olivia Rodrigo
Apple
TikTok Activation
Role
Art Direction, Content Strategy
Brief
Take over TikTok by creating a viral moment using the new iPhone 15 5X zoom feature.
The Idea
We teamed up with Olivia Rodrigo to create a captivating Shot on iPhone music video, featuring three dynamic crash zoom shots highlighting iconic moments from the track. This sequence debuted on TikTok, sparking a fresh camera trend.
Amplified with TikTok Creators
We commissioned visual TikTok creators to come on set of her music video and create stunning 5X crash zoom shots tailored to the song. A few were also selected to create a behind the scenes tutorial showing users how to achieve this crash zoom effect.
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