YouTube Originals
YouTube
Social Creative
Role
Art Direction, Design, Motion Design,
Content Strategy
Brief
Build awareness for a variety of new series that engage fans and the YouTube community. Design cohesive social assets for each series, adaptable for all platforms and sharable by talent.
Justin Bieber: Seasons Documentary
Designed paid social assets that create anticipation for the premiere of his new docuseries and spearheaded the red carpet on the ground content capture at the LA premiere.
James Charles: Instant Influencer
Crafted a bold, vibrant social brand identity to launch the new series with impact and cohesion across platforms.
